COLLECTION OF PERSONAL INFORMATION
When you register for the Sparkart Services, you may be asked to provide certain personal information that may be stored as part of your registration data. The registration data contains various personal information which may include, but not be limited to, the following: (1) e-mail address, (2) first and last name, (3) country or region, (4) state or territory, (5) city, (6) zip code or postal code, (7) street address, (8) time zone, (9) gender, (10) language, (11) birth date and age, and (12) occupation. In addition to the above information, Sparkart may also collect and store the IP address of your computer or other networking device, which may be needed to operate various features and functionality of the Sparkart Services. We may also collect data pertaining to your online transactions, purchase history, and Sparkart Site and Sparkart Services usage patterns. Further, when you register for the Sparkart Services, you may be asked to create a password for your account. You may also be requested to provide secret questions and secret answers. You use your secret questions and answers, if applicable, to help verify your identity to Sparkart when there are account issues, such as needing to reset your password. You may also be requested to answer various questions and/or surveys about your consumer preferences or other information. Finally, we and some participating sites may require added security. In these cases, you may be asked to create a Clique ID security key. Sparkart may store the information described in this paragraph in its Clique ID system.
Clique ID, which is owned and operated by Sparkart and is a part of the Sparkart Services, is a common account system that makes it possible for you to use your e-mail address and a single password to easily register, sign in, interact and conduct various transactions on the various websites, services and systems participating in the Clique ID system.
USE OF PERSONAL INFORMATION
Sparkart uses your personal information for the operation and maintenance of your Sparkart account and the Sparkart Services. For example, we may use your e-mail address to send you a welcome e-mail message when you first register informing you about the service and telling you how to manage your Sparkart account. You may be required to respond to this e-mail in order to validate that you are the owner of the email address associated with the Sparkart account. If applicable, failure to respond to the email and verify the address within the time stated in the email will cause the Sparkart account to become inactive. This process is designed to verify the validity of the email address and to help prevent email addresses from being used without permission in the creation of Sparkart accounts.
As part of the Sparkart Services, we may recommend for your consideration various services, products and merchandise. Accordingly, we may analyze data pertaining to your online transactions, purchase history, and Sparkart Site and Sparkart Services usage patterns so that we can make recommendations suited especially to you.
We may also send you e-mail about periodic service updates, recommended security updates, or surveys related to the Sparkart Services or other matters. These periodic e-mails are considered essential to the provision of the service you have requested. You cannot unsubscribe from these mailings. You may, however, choose not to participate in the surveys.
DISCLOSURE OF PERSONAL INFORMATION
Sparkart occasionally hires other companies to provide limited services on our behalf or to fulfill a service or transaction you may have requested, such as answering customer support inquiries, fulfilling merchandise orders, selling concert tickets, etc. Sparkart will only provide these companies with those pieces of your personal information needed to deliver the services.
Sparkart may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to legal requirements or comply with legal process served on Sparkart; (b) protect and defend the rights or property of Sparkart; or (c) act under exigent circumstances to protect the personal safety of users of the Sparkart Service, or the public.
DISCLOSURE OF PERSONAL INFORMATION TO CLIQUE ID PARTICIPATING SITES
The information about you stored in the Clique ID system is not shared with a Clique ID participating site, service or system unless you explicitly choose to use your Clique ID to register or sign in with the participating site When you use your Clique ID to register or sign in with the participating site, service or system, the participating site will receive some or all of the information about you stored in the Clique ID system It is important for you to read the privacy statement for each Clique ID participating site, service or system that you visit before you register or sign in, so that you understand how that site may use your personal information Also, if you registered for a Clique ID through a participating site, service or system, then that registering site will receive the profile information at the time of registration.
USE OF INFORMATION BY CLIQUE ID PARTICIPATING SITES
Clique ID participating sites, services and systems with whom you choose to share the information can use it for a variety of purposes. These can include personalizing your experience at their sites and reducing registration time by using information in your Clique ID account to pre-fill their registration forms. Clique ID participating sites and services may share your personal information with third parties in order to fulfill a service or transaction you may have requested. In addition, participating sites may share your personal information with third parties as permitted by their own privacy policies.
If Sparkart becomes aware of ongoing, site-specific privacy issues with a Clique ID participating site, service or system, we will work to address those issues with the site. If at any time you believe that a Clique ID participating site has not adhered to these principles, please notify Customer Service.
MANAGING YOUR PERSONAL INFORMATION
You can always add, update, or make other changes to the registration information stored in relation to your Clique ID. This is accessible by signing in to any Clique ID site in which you are registered. If you have a Clique ID, you may close your Clique ID account by contacting Customer Service.
SHARING YOUR PERSONAL INFORMATION
If you choose, you may opt-in to various features which may be available as part of the Sparkart Services which allow you to voluntarily share information, whether to a group of Sparkart users designated by you (for example, a “buddy list” or “friends” who also have a Clique ID) or to everyone (for example, when you post user generated content to a publicly accessible area on a website).
SECURITY AND STORAGE OF YOUR PERSONAL INFORMATION
Sparkart is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer systems with limited access and located in controlled facilities.
You must type the correct password to access your information. It is your responsibility to ensure the security of your Sparkart account password and not to reveal this information to others.
Personal information collected by Sparkart may be stored and processed in the United States or any other country in which Sparkart or its affiliates, subsidiaries, or agents maintain facilities. By using the Sparkart Service, you consent to any such transfer of information outside of your country.
Some “operational” information is used by Sparkart in order to operate your account properly and provide the Sparkart Services. This operational information does not include the personal information that you provide as part of your Sparkart registration data, but may include, for example, the following: the date on which your registration data was last updated, whether your e-mail address has been verified, whether your account has been deactivated, what browser you are using, the IP address of your computer or other networking device, and other similar types of information. Operational information may be shared with third parties to the extent necessary to provide the Sparkart Services.
We may collect and analyze information about your use of the Sparkart Services as aggregated with the use of the Sparkart Services by other users (“Aggregate Information”); for example, overall usage patterns of Sparkart users, the total number of Sparkart users, the percentage of Sparkart users who are female, or in a certain age range, or who live in a particular region, etc., or the percentage of Sparkart users who are also consumers of various other products and services. The collection and analysis of Aggregate Information is important in the operation and enhancement of the Sparkart Services and other business purposes. Aggregate Information may be compiled in reports and disclosed, sold, licensed or rented to third parties. However, since Aggregate Information does not include any information that can be used to individually identify you or any other Sparkart user, it is not possible for the third party recipient of the Aggregate Information to use it to identify or contact you.
This Sparkart Site or Service may use a third party web analytics service, including, but not limited to ClickTale. Sparkart and/or such third party analytics company may record mouse clicks, mouse movements, scrolling activity as well as any text you type in this Sparkart Site or Service. ClickTale does not collect personally identifiable information that you do not voluntarily enter in this website. ClickTale does not track your browsing habits across web sites that do not use ClickTale services. Sparkart may use the information described in this paragraph for improving overall usability, determining the success of new features, identifying areas for potential new features and other improvements, testing design changes, and/or other business and marketing purposes. You can choose to disable the ClickTale Web Analytics Service (if such service is used on this Sparkart Site or Service) at http://www.clicktale.net/disable.html.
You may have the ability to accept or decline cookies using the settings on your browser. However, if you choose to decline cookies, you may not be able to sign in or use the Sparkart Services.
Sparkart Group, Inc. is a California corporation. Pursuant to California Civil Code § 1789.3, Sparkart Group, Inc. sets forth the following: (a) Sparkart Group, Inc. is located at 2201 Broadway, Suite 100, Oakland, CA 94612; (b) the fees and charges imposed on consumers of Sparkart Group, Inc. vary depending on the services you choose; and (c) if you have any complaints about Sparkart Group, Inc. or wish to receive further information about Sparkart Group, Inc., please contact Customer Service. For complaints against Sparkart Group, Inc., you may also contact the Complaint Assistance Unit of the Division of Consumer Services of the Department of Consumer Affairs by (1) visiting http://www.dca.ca.gov/about_dca/contactus.shtml; (2) sending an email to email@example.com; (3) calling (800) 952-5210; or (4) writing to Department of Consumer Affairs, Consumer Information Division, 1625 North Market Blvd., Suite N, 112, Sacramento, CA 95834.
Last Updated: June 30, 2010